Three of Croatia's leading business portals published articles about UnitLook and the problem we solve — the lack of clear visibility into the real profitability of IT projects and digital agencies.
Over the past three days, three of Croatia’s leading business portals — Bug.hr, Poslovni.hr and Večernji.hr — published articles about UnitLook and the problem we’re working on. It gave us a great opportunity to share some of the context behind this project.
A problem we didn’t invent
When we started building UnitLook, the starting point wasn’t an idea for a new SaaS tool. It was frustration — concrete, everyday frustration.
We worked on projects where the person responsible (sometimes me, sometimes colleagues) would at some point realize: we don’t actually know what this project costs. Hours were entered somewhere in a spreadsheet, tasks were in one tool, client communication in another, and financials — mostly nowhere.
Based on conversations with companies across the region, more than 30% of working time goes to unplanned tasks — requirement changes, ad hoc requests, scope creep. That work gets done, but it’s rarely clearly visible in reports. And if it’s not visible, it impacts margins that can never be explained.
What the media wrote
Bug.hr — “Why IT companies often don’t know how profitable their projects really are”
Bug.hr focused on tool fragmentation as the core problem. Task management, time tracking and communication happen in separate systems, and the data doesn’t connect. Management never gets the full picture.
Full article: bug.hr/biznis/zasto-it-tvrtke-cesto-ne-znaju…
Poslovni.hr — “Croatian startup develops tool combining task management, time tracking and AI analysis”
Poslovni.hr described UnitLook as a solution that connects the operational and financial sides of work — with an emphasis on teams being able to see in real time which projects generate profit and which create losses.
Full article: poslovni.hr/sci-tech/hrvatski-startup…
Večernji.hr — “A tool that helps IT firms finally see where they lose money”
Večernji.hr highlighted the business angle — specifically, how much invisible work costs companies, and how UnitLook helps make that work visible before the problem shows up in financial results.
Full article: vecernji.hr/barkod/hrvatski-startup…
Where we are now
UnitLook is currently available to companies in the region. We’re building it actively — based on real user feedback, not imaginary personas.
If you run an IT company or digital agency and recognize this problem — request a free demo. We’re happy to show how UnitLook works in practice.
Author
Igor Lišinski
UnitLook team — we build the tool that makes everyday work easier for teams.
Interested in UnitLook?
Request a free demo and see how UnitLook can help your team — no commitment required.